We are not cogs in machines anymore. We are people who get paid to think and create. We must stop working within business model frameworks rooted in the past.
If you're everything to everyone, you're nothing to no one. Knowing your niche gives creative freedom and opportunity for better clients and better work.
Fear is our friend and not our foe. We must stop being afraid of feeling afraid. Invite Fear to a drink, ask it what it can tell us, and then tell it to sit quietly while we get on with the creative work that matters.
Creative entrepreneurship is not just about making pretty work to sell, it's about having a business that works. It's not part of the training and we're here to change that.
