Understories 009: Karel-Oscar van Hengel, HyperTalented

In this conversation, Lindsay and Karel-Oscar Van Hengel, an industry expert in cold calling, discusses the importance of overcoming fear and taking action, especially in the context of cold calling. He also talks about his early career in arts and theatre and how he transitioned to sales and cold calling. He shares his approach to creating a persona for cold calling and how he discovered and signed comedians. Lindsay and KO discuss importance of sales skills and building relationships with clients. He also provides advice on detaching from money and fear and building a pipeline while overcoming rejection.


Understories 008: Giorgia Molinari, Giorgia Molinari Studio

In this conversation, Lindsay interviews Giorgia Molinari, a brand designer and graphic facilitator. She's the founder of the eponymous Giorgia Molinari Studio. They discuss Giorgia's journey into design, starting her own studio, and the surprises she encountered in entrepreneurship. They also explore the concept of imposter syndrome and how Giorgia overcame it. The conversation then delves into graphic facilitation, its process, and its impact on clients. Giorgia shares highlights from running her studio and the importance of peer support. They also discuss the balance between creativity and business and how Giorgia views her studio as an enterprise.


Understories 007: Tom Bell, Freehaus

This week we're speaking to Tom Bell, the co-founder of Freehaus, an architecture studio. Freehaus' strapline is that they architect fairly, to shape real lives. This mindset is found everywhere: their work, their team, their approach and it reinforces everything they do. We've loved watching Freehaus' trajectory particularly over the last few years as they moved from an emerging studio to one that is highly respected within the industry. 


Understories 006: Lorna Allan, Art Director + Photographer

What does it take to live a creative life? In this episode, Lindsay and Lorna discuss the importance of embracing playfulness and creativity in life. They highlight the value of engaging in activities without expectations and allowing oneself to be creative for the sake of creativity. They also emphasise that everyone has a form of creativity within them and that it is part of being human. They explore the concept of success and how it is not solely defined by external achievements, but also by personal fulfilment and acceptance.


Do you need a Strategy?

The term "strategy" has become diluted in its meaning, often confused with mere ideas, and it is ineffective without actionable steps. In creative businesses, strategies often revolve around immediate creative output rather than a broader company vision, leading to a cycle that founders initially sought to escape. So what makes up a successful strategy? What's the best way to think about it?