Case Study

Drifting to Decisive

Our client's business was treading water with relatively low earnings and less-than-thrilling projects. Cloudfields developed a strong business plan built from the Practice's core mission, values, and how they wanted to scale over the short term. We provided the foundations for outbound marketing content, storytelling and reviewed the Practice’s market position. We brought in operational systems, financial planning and goals and defined an 18-month strategy for the studio, work which resulted in a 40% increase in revenue and 57% increase in pre-tax profit.

Case Study

From Muddled to Managed

We built a business plan for our client based on the short to medium term objectives of the business. Our work together created infrastructure reduce lead times by 50%, reviewed external language to elevate the brand from its competitors, leading to £120k increased revenue while equally increasing pre-tax by 26%, and defined its niche to transition to bigger projects with better fees, and helped build a strong core team.

Blog

To Do, or Not to Do — What’s the Question?

The challenge around decision making is really about deciding what to do next, then taking action and doing it. While it seems so simple and straightforward, for so many of us, we can live and work for months in inaction. The reason we do this is because we're afraid. We worry over the what-ifs and the myriad of potentialities that could happen if we make the wrong decision. But not choosing is still a choice. Not deciding keeps us, and our businesses, in a state of limbo, until something external makes the decision for us.

Blog

When Creativity is Not Enough

Building a thriving design studio is a far more creative venture than the work it produces. A creative business should not be in a cycle of getting work, delivering work, billing for it; rinse, and repeat. A creative business is a dynamic organism that requires an equal marriage between the commercial and the creative. Both are as important as the other.

Blog

Creative Business: When Do You Stick or Twist?

In a creative business's early years, you don’t have the luxury of being choosy, but once you start to build that portfolio and build a name for your studio, the ability to choose becomes available, and here is where it often goes wrong for so many studios. This is the stick or twist moment. A choice must be made — plateau or grow.