Case Study

Our client's business was treading water with relatively low earnings and less-than-thrilling projects. Cloudfields developed a strong business plan built from the Practice's core mission, values, and how they wanted to scale over the short term. We provided the foundations for outbound marketing content, storytelling and reviewed the Practice’s market position. We brought in operational systems, financial planning and goals and defined an 18-month strategy for the studio, work which resulted in a 40% increase in revenue and 57% increase in pre-tax profit.

We built a business plan for our client based on the short to medium term objectives of the business. Our work together created infrastructure reduce lead times by 50%, reviewed external language to elevate the brand from its competitors, leading to £120k increased revenue while equally increasing pre-tax by 26%, and defined its niche to transition to bigger projects with better fees, and helped build a strong core team.

We developed a business plan for our client taking into consideration the Founder’s lifestyle and ambitions for the future. This included a desire to build a self-funded Art + R&D arm for their business. Our financial model funded research and creative work alongside paid work with a business strategy that was rationalised and sustainable. This led to 30% increased revenue, predictable cash flow and fees, and balanced the creative with the commercial.

We designed a strong business plan for our clients underpinned by their mission, values and how they wanted to scale over the short term. With this strategic plan in place, Year 2 figures surpassed expected turnover by 46% and profit for Year 2 was 40% after Directors’ drawings and tax, offering opportunity to look to the future sooner than expected.