Journal

This week Linds catches up with Susann Eva Goerg, founder first of Happy Homes, which will soon be transitioning to her eponymous Interior Design Studio. Her art-forward approach starts from the beginning of the design process, not only because it enhances it, but also because deepens the client’s story and connection to their space overall.  
Linds and Susann get into how she’s running her business, the power of delegating to others, and how personally passion is a core part of selling her service. Also, how essential boundaries are and her way of balancing business and creativity. 

⁠Susann Eva Goerg⁠ (website)
⁠Instagram⁠ / ⁠LinkedIn⁠
Assessment/Quiz:⁠ Is Your Home Living Up to Its Potential?⁠
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This week, Linds speaks to Maria Sundqvist, fashion stylist and blogger. Maria lives and breathes colour - her passion of styling and fashion is bright, energetic, and ultimately about helping her clients feel amazing. Styling plays a big role in boosting her clients' confidence and helping them discover their unique style. To Maria, the transformative power of fashion and the importance of embracing one's personal style is the ultimate self-expression that leads to true comfort in being in one's own skin.

This week, we speak to Keir Regan-Alexander, architect and founder of Arka Works, a creative consultancy specialising in the Built Environment and AI. He discusses the impact of AI on the architectural profession and the need for architects to embrace AI to adapt to the changing landscape. He and Lindsay discuss the importance of staying informed and keeping up with new AI developments, while encouraging architects to focus on their unique value and specialise in specific areas to differentiate themselves in the market.

In this conversation, Lindsay and Karel-Oscar Van Hengel, an industry expert in cold calling, discusses the importance of overcoming fear and taking action, especially in the context of cold calling. He also talks about his early career in arts and theatre and how he transitioned to sales and cold calling. He shares his approach to creating a persona for cold calling and how he discovered and signed comedians. Lindsay and KO discuss importance of sales skills and building relationships with clients. He also provides advice on detaching from money and fear and building a pipeline while overcoming rejection.

In this conversation, Lindsay interviews Giorgia Molinari, a brand designer and graphic facilitator. She's the founder of the eponymous Giorgia Molinari Studio. They discuss Giorgia's journey into design, starting her own studio, and the surprises she encountered in entrepreneurship. They also explore the concept of imposter syndrome and how Giorgia overcame it. The conversation then delves into graphic facilitation, its process, and its impact on clients. Giorgia shares highlights from running her studio and the importance of peer support. They also discuss the balance between creativity and business and how Giorgia views her studio as an enterprise.